Fewer ingredients DOES NOT mean cleaner product. It’s a perception (or some might say deception).Food additives as shown above (see graphic) are similar to food masalas required to season your...

Protein is found in every cell of the body and is commonly referred to as the "Muscle building formula." It helps in the synthesis and repair of cells and tissues...

There’s a new wave in the D2C food market and it’s called CLEAN LABEL. Given all the noise about this new phenomena, let’s deconstruct the concept.BIG BRAND = BIGGER SCRUTINYThe...

Its been an interesting journey for protein supplements in India. Here’s what the evolutionary timeline looks like:Early 1990s- Bull worker & Tara's (primarily sucrose and milk powder)Late 90's- Protinex, Protinules...

Every new category opens up an ecosystem around it. Starts with buzz, followed by first-mover, then Follower, Cost leader, Disruptor and so on.Then come the innovators who invent micro-categories around...

Supplementing your daily fitness regime with suitable supplements like protein is always advised - to boost performance, muscle growth and support weight loss.   With an abundance of choice available...