Evolution of Protein Supplements in India
The Neulife line of products is meant to make humans perform like, well humans. Our products are designed to optimize the 3 pillars on which, human performance rests:
- Metabolic health involves weight management, energy systems and immunity.
- Cognitive health involves mind, memory and acuity.
- Muscular health involves strength, agility and body composition.
We support your Goals in all of the above disciplines with a premium full-stack portfolio, which spans top quality Proteins, advanced Sports nutrition, cutting-edge Wellness formulas and metabolic friendly Smart beverages.
About our Founder
The image above is me at the age of 44, being in the best shape of my life. I’ve been doing this for over 2 decades now so it’s safe to say that I’m a Founder with with some level of pedigree on the subject.
No Before-After Transformation to Show
Perhaps because I’ve always been consistent with my diet and training all my life (see left picture of me at 22). Fitness to me is not about transformations. It’s about progression.
How Neulife was born....
2 successful pivots (Distribution and EBO chain), 1 failed venture (e-Commerce marketplace) and here I am. Now building India’s most scientifically advanced line of performance nutrition supplements and superfoods.
My passion got me here!
I started my Neulife journey in 1999 when I sold the first jar of whey protein in this country (remember ON WHEY!). From then to now it’s been quite a ride.
Eating like a Human
I’ve always been fascinated by the human body, and its ability to perform in radically different ways if provided a specific set of fuel sources.
I gave up Carbs in 2014 and got on to a Fatty-Protein eating protocol. It basically consists of equal parts (in grams) of Fat & Protein. Our ancestors of course didn’t know this fancy term when they hunted and survived on a carb-free/fatty-protein diet for over 99% of our evolution.
The other changes I made in my lifestyle were:
- Started eating infrequently (lesser meals)
- Started training infrequently (fewer training sessions 3-4 times per week)
- Added HIIT to my weight training. This helped improve my VO2max (fancy term for endurance) and cardio-respiratory fitness.
- Got disciplined with my Micronutrient intake (omega-3s, antioxidants, calcium, vitamins, extracts etc.)
Here are 4 quick reads for you to access the hacks to peak performance and longevity:
The Neulife line of products
The Neulife line of products is meant to make humans perform like, well humans.
Our products are designed to optimize the 3 pillars on which, human performance rests:
- Metabolic health involves weight management, energy systems and immunity.
- Cognitive health involves mind, memory and acuity.
- Muscular health involves strength, agility and body composition.
We support your Goals in all of the above disciplines with a premium full-stack portfolio, which spans top quality Proteins, advanced Sports nutrition, cutting-edge Wellness formulas and metabolic friendly Smart beverages.