As you must’ve guessed, this is the Founder’s page so here I am. To be honest, I had no epiphany or awakening which drove this venture. Fitness has always been my religion since I was a 13 year old kid who first watched Balboa in Rocky-IV.
The image above is me at the age of 44, being in the best shape of my life. I’ve been doing this for over 2 decades now so it’s safe to say that I’m a Founder with with some level of pedigree on the subject.
Also I have no Before-After transformations to show, perhaps because I’ve always been consistent with my diet and training all my life (see left picture of me at 22). Fitness to me is not about transformations. It’s about progression.
I started my Neulife journey in 1999 when I sold the first jar of whey protein in this country (remember ON WHEY!). From then to now it’s been quite a ride.
2 successful pivots (Distribution and EBO chain), 1 failed venture (e-Commerce marketplace) and here I am. Now building India’s most scientifically advanced line of performance nutrition supplements and superfoods.
Here’s a quick link to the backstory👉 Evolution of Protein Supplements in India