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The Calorie Deficit Myth
A calorie is a calorie, goes the old adage.Millions of weight loss seekers take up the classic Calorie Deficit diet to lose weight everyday. This model works on the simple...
Of Clean Labels and Half Truths Part-2
Fewer ingredients DOES NOT mean cleaner product. It’s a perception (or some might say deception).Food additives as shown above (see graphic) are similar to food masalas required to season your...
The Protein Bible-The building block of your body
Protein is found in every cell of the body and is commonly referred to as the "Muscle building formula." It helps in the synthesis and repair of cells and tissues...
Of Clean Labels and Half Truths Part-1
There’s a new wave in the D2C food market and it’s called CLEAN LABEL. Given all the noise about this new phenomena, let’s deconstruct the concept.BIG BRAND = BIGGER SCRUTINYThe...
Evolution of Protein Supplements in India
Its been an interesting journey for protein supplements in India. Here’s what the evolutionary timeline looks like:Early 1990s- Bull worker & Tara's (primarily sucrose and milk powder)Late 90's- Protinex, Protinules...
Un-Complicating Health
Every new category opens up an ecosystem around it. Starts with buzz, followed by first-mover, then Follower, Cost leader, Disruptor and so on.Then come the innovators who invent micro-categories around...
Choose The Right Protein Supplement?
Supplementing your daily fitness regime with suitable supplements like protein is always advised - to boost performance, muscle growth and support weight loss. With an abundance of choice available...
The Science Of Vasodilation
Research has shown that Citrulline supplementation has better result on Nitric oxide (NO) signalling as compared to Arginine (ARG) supplementation. A German study has proven this. Equal amounts of Arginine...