If mornings had a sound, it would be the “thunk” of a coffee mug being placed on the table by someone who is absolutely done with life pre-caffeine. Coffee isn’t...

The Old Story: “You Need Dairy or Meat to Be Strong” “You can only be a good athlete if you eat dairy or non-vegetarian food.”—Common gym-floor advice For years, many...

Buying plant protein in India used to be simple. One brand, one flavour, one extremely average drink. Today your Instagram feed is full of influencers flexing vegan protein packets, every...

Chances are you could get even more out of it(with this formula) (Here’s how to hack it like the old-school bodybuilders did—and why you should too.) Hey muscle squads and...

I’ll be honest with you.As a marketer at Neulife, I’ve spent countless hours writing about supplements—breaking down science, planning campaigns, and convincing athletes (and regular folks) why our products are...

  There's won't be many who haven't been bombarded by collagen ads, the new do-all for skincare. We get it. The radiant skin promises, influencer reels, and glossy jars of...