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Our Story

No Transformations to Show.

This picture is not a publicity stunt. The right image is just an honest testimonial of me at 44, being in the best shape of my life. I have no Before-After transformations to show, perhaps because I’ve always been consistent with my diet and training all my life (see left picture of me at 22).

Now I’m not a great copywriter like some of the new age Founders these days, but I make up for it by walking the talk. I started my fitness journey in 1999 at the age of 22 when I sold the first jar of whey protein in this country (remember ON WHEY!). From then to now it’s been quite a ride.

I’ve always been fascinated by the human body, and its ability to perform in radically different ways if provided a specific set of fuel substrates.

Eating Like a Human.

I want to share with you, what’s possible through clever eating and training. The keyword here is ‘clever’ and not ‘harder’. Forget about all those motivational videos pumping you up about hard work, will power and self-sacrifice. If you have to suffer to make it happen, it never was meant to be. Nor will it last.

The minute you start eating and training smart, two things will happen:

1. Results will flow effortlessly.
2. Motivation will be automatic due to reason #1 above.

I gave up Carbs in 2014 and got on to what is today known as the KETO way of eating. Our ancestors of course didn’t know this fancy term when they hunted and survived on a carb-free diet for over 99% of our evolution.

The other changes I made in my lifestyle were:

  • Started eating infrequently (lesser meals)
  • Started training infrequently (fewer training sessions 3-4 times per week)
  • Added HIIT to my weight training. This helped improve my VO2max (fancy term for endurance)and promoted an accelerated state of fat burning 24x7
  • Got disciplined with my Micronutrient intake (omega-3s, antioxidants, calcium, vitamins,botanicals etc.)

Innovation with Purpose

We started research on the Neulife line of products in 2015 with one single purpose-

To develop an authentic and evidence-based line of products to solve today’s most compelling health and fitness challenges through solutions, which were science backed and filled genuine performance gaps.

Here’s what the nutrition market looked like when we launched our line in 2018:
  • Overpriced imported products
  • Low quality and non-compliant domestic products
  • Dubious marketing claims
  • Fake logos littered all over product labels
  • Lack of genuine, science-based innovation
  • Me-too formulas with outlandish health claims

The Neulife Line


Sports & Fitness



The Neulife line of products is meant to make humans perform like, well humans. Our products are designed to optimize the 3 pillars on which, human performance rests:

Metabolic health involves weight management, energy systems and immunity.

Cognitive health involves mind, memory and acuity.

Muscular health involves strength, agility and body composition.

We support your Goals in all of the above disciplines with a premium portfolio, which spans across Proteins, Sports, Wellness and Ketogenic.


Who We Are

Neulife is an internationally certified, clean nutrition Company, offering a full stack of evidence-based, natural and carb-free products to improve metabolic, cognitive and muscular performance.

Our mission is to help people experience the joy of peak performance in both, body and mind, through a positive shift in their nutrition.

Making it Better in India

What defines world class? Is it the number of geographies you are present in? No, world class simply means Quality which is at par with the best in the world. For us, it’s never been about “Make in India”. It has to be made BETTER in India. Else we don’t make it.

Better would mean:

Why Neulife?

At Neulife, we like to ask this question in a different way - Why Not Neulife?

*On select product only.

Yours in Health

Samit Gupta (Founder & CEO)